Psychology of colours

Have you observed the colors of rainbow? How many colours are there? probably the answers from most of the people is 7. But when we look deeply we can find more colours. Each colour has a some effect on us. What is the relation between the color and psychology? Everyone has favourite colour for themselves.People's favourite colour is somewhat depends upon the character. When we think vice versa their mood depends the colour. Normally  the man easily gets attracted by girl wearing a red coloured dress. Let's see an another example, girls mostly prefer the pink and don't like dark colours such as black brown.And green colour makes us feel environmentally pleasant. Likewise, each colour represents something.

Colour psychology is widely used in marketing. Many marketers see colour as an important part of marketing. Colour can be used to influence the consumers perception and emotions. Companies decide the colour of their company logo which is attractive and notable. Companies such as facebook, LinkedIn and many more are based on this psychology. Blue and green can be seen in the environmental articles.

The colors preference may depend in ambient temperature. For example, people who are cold prefer warm colours such as red and yellow, whereas the hot people prefer cool colours such as blue and green. Blue is the top choice for 35% americans followed by green (16%),purple (10%),and red (9%).And other studies says that background colour has strong influence in colour preference. Light and colour of the object can affect how one perceives the positioning.

Colour of objects may affect whether or not it seems to be in motion. Since it is used in marketing, the marketers must be aware of applications of different colours. Another fact is that the customers make an initial judgment on product within 90 seconds of interaction with that product about 62% to 90% of that judgment is based on colour.

Introduction medical field it is used as therapy. Chromo therapy is referred to as light therapy or colourology and used for treatment.

Blue light is used for treatment. To know more click here.

In treatment :

Red: Red is used to stimulate body and mind to increase circulation.

Yellow: It is used to stimulate nerves and purify the body.

Orange: It was used to heal the lungs and to increase energy levels.

Blue: It was used to treat pain.

BLACK: Black is the colour of power and authority, strength. It is associated with intelligence(a doctorate and degree holders wears black coats). It is easy to overwhelm people with too much black.

WHITE: White colour denotes purity cleanliness( doctors in white coats, wedding dresses).It denotes the neutrality. It is associated with creativity (white boards). It is a compression of all colours in colour spectrum.

RED: Red is a colour often where eyes looks first. It is a color of energy. It is used to to draw attention(wearing red dress makes you noticeable).

BLUE: Seeing the colour blue actually causes the body to become come most of the world is blue (skies, sea). It is associated with dependability, wisdom, loyalty (note many uniforms are blue). People in the blue room tend to be calm and focused at hand.

GREEN: it is the colour of growth nature and money it is also calming colour. It is a colour associated with good luck, fertility and generosity (recall that when childhood is cut in the nails the green tree will be seen).

YELLOW: Yellow is a color of happiness. It is associated with laughter, happiness, good time.The person surrounded by yellow fields optimistic because the brain releases serotonin (A feel good chemical in brain). It has a power to speed up metabolism.

ORANGE: Orange is a combination of yellow and red. It is considered as energetic colour. Think why many sports teams use orange in their uniforms.

Know more about the colours from  book "Color psychology"a very good book with lot of informations.